Visa Card Gets a Boosted Rewards Program With Cardlytics

  • Visa cardholders can now receive additional cash-back rewards on top of its already attractive program.
  • This is a result of’s new partnership with Cardlytics.
  • Cardlytics is a cash-back rewards system that partners with retail brands such as Adidas, Shake Shack, H&M, etc.

On March 30, Visa Cards started to offer additional rewards through a new partnership with Cardlytics. The latter is a cash-back rewards platform that has hundreds of retail partners and brands. As a result, cardholders will have access to rewards at top retailers such as H&M, Adidas, Costco, Office Depot, Shake Shack, and Sam’s Club. Visa Cardholders in the U.S. are able to earn up to 10% back in bonus rewards alongside their existing Visa Card rewards. Furthermore, all U.S.-based cardholders are enrolled in the program automatically. Senior Vice President & General Manager for North America Joe Anzures said that Visa cards already offer the most attractive cash-back rewards in the market. “Adding Cardlytics-powered rewards on top of it will supercharge benefits for our users,” said Anzures.

We are looking forward to further driving adoption of cryptocurrency by helping our users unlock the value of their crypto for payments and earning rewards in crypto whenever they use their card.

Meanwhile, Cardlytics Executive Vice President, Financial Institutions Farell Hudzik shared the company’s excitement in partnering with to provide meaningful rewards for consumers. “This is an important area of growth as more consumers engage with crypto and we are thrilled to be a part of this emerging market,” added Hudzik.

The new rewards system is available to U.S. Visa cardholders. There is no need for extra enrollment or action to unlock the new rewards. Instead, Visa cardholders can simply use their cards when exploring online or nearby offers within the App. These actions will pioneer the use of cryptocurrency in everyday life while rewarding loyal cardholders.

In a recent study by and WorldPay from FIS, the results stated that 75% of’s customers want to purchase goods and services using cryptocurrency.